Introduction
TagZ Foods is a healthy snacking brand that introduced popped potato chips—a healthier alternative to fried or baked chips. The brand is challenging Lays, Bingo, and Pringles in the Indian market.
Problem
Most packaged snacks in India are either deep-fried (unhealthy) or baked (compromising on taste). Consumers wanted a snack that was both tasty and guilt-free.
Solution
- Developed popped chips using advanced food technology—less oil, better crunch, and 50% less fat than traditional chips.
- Used premium ingredients, no artificial flavors, and plant-based proteins.
- Secured ₹70 lakh for 2.75% equity from Ashneer Grover and Namita Thapar, helping with branding, distribution, and scaling.
Impact & Results
✅ Available in over 2,000 retail stores and online platforms like Amazon, Flipkart, and Blinkit.
✅ Sales increased 4x after Shark Tank.
✅ Competing with big snack brands like Lays and Bingo in the premium snacks category.
