Introduction
Hammer Lifestyle is a premium smart accessories brand that offers affordable, high-quality products like smartwatches, wireless earbuds, and speakers. It gained attention on Shark Tank India for competing with global brands at Indian prices.
Problem
India’s smart accessories market was dominated by big international brands like Apple, Samsung, and JBL, making it hard for local brands to compete. Customers wanted premium products but at more affordable prices.
Solution
- Made-in-India products with high-end designs and premium features at lower prices.
- Focused on direct-to-consumer (D2C) sales through e-commerce platforms like Amazon and Flipkart.
- Secured ₹1 crore investment for 40% equity from Aman Gupta (boAt), helping them with brand positioning and retail distribution.
Impact & Results
✅ Expanded to 1,000+ retail outlets across India.
✅ Revenue grew 5x after the Shark Tank deal.
✅ Competing with boAt, Noise, and OnePlus in the Indian smart accessory market.
