Introduction
Skippi Ice Pops became the first brand to receive an all-shark deal on Shark Tank India. The company brought back the childhood nostalgia of colorful, flavorful ice pops while making them healthier and natural.
Problem
In India, the traditional ice pop market lacked branded, safe, and 100% natural options. Most available ice pops were unbranded, unhygienic, and made with artificial colors and preservatives. Skippi wanted to redefine the category with a healthier, standardized product.
Solution
- Skippi used natural flavors, no artificial colors, and packaged the ice pops in a hygienic, convenient format.
- Created an innovative liquid packaging, allowing consumers to freeze the pops at home.
- Received ₹1 crore investment for 15% equity from all five sharks, giving them access to mentorship, distribution networks, and branding support.
Impact & Results
✅ 10x increase in sales within months of Shark Tank.
✅ Expanded from Hyderabad to nationwide distribution.
✅ Launched in supermarkets, online platforms, and premium retail stores.
✅ Became the first major branded ice pop company in India.
